Which Instagram Niches Have the Highest Email Rates? We Scraped 1.2 Million Accounts to Find Out

We scraped over 1.2 million Instagram accounts across dozens of niches and tracked how many had a public email attached. The differences are massive. Some niches hit 45%. Others barely crack 1%.

Here's what we found.

The short version

If you want emails from Instagram, pick accounts in health, wellness, fitness, or music. Avoid celebrities and consumer brands. The niche matters more than the size of the account you're scraping.

How we measured this

Every Instagram business or creator account can set a "public email" that shows up through the API contact button. We scraped follower lists and hashtag feeds, enriched every profile through Instagram's API, and counted how many had that field filled in.

The numbers below come from real scraping jobs run between December 2025 and March 2026. No cherry-picking. These are full datasets including private accounts and personal profiles that never have emails.

Tier 1: Health, wellness, and fitness hashtags (30-45%)

The single best niche we found. Hashtag scraping in health and wellness consistently returned 30-45% email rates.

Why so high? People in health and wellness are selling something. Supplements, coaching, meal plans, online courses. They set up business accounts with contact emails because they want to be reachable. The more niche the hashtag, the higher the rate. Generic fitness hashtags (#gymrat) pull in casual gym-goers. Specific ones (#bpc157, #biohacking) attract practitioners and businesses.

Tier 2: Yoga studios and wellness retreats (21-29%)

Follower lists from yoga and retreat accounts are the sweet spot for anyone targeting wellness businesses.

The marketing agency account (@rootsmarketingagency) is interesting. 50,000 followers scraped, 11,545 emails. That's 23.1% at scale, which held steady across the full list. When an account's followers are other businesses, you get a lot of emails.

Music accounts (@submithub, @p2jmusic) also performed well. Musicians and producers almost always have contact emails on their profiles.

Tier 3: SaaS and design tools (8-14%)

Tech/SaaS followers are mostly professionals, but a lot of them use personal accounts without business emails attached.

Shopify is a useful benchmark because we scraped 250,000 followers three separate times and got 8.3% every time. At that scale, the number is stable. The top categories were Entrepreneur, Digital creator, and Artist. Shopify's followers include tons of small business owners, but many use personal Instagram accounts that don't have contact emails set up.

Tier 4: Consumer brands (2-6%)

Big consumer brands have millions of followers, but most of those followers are regular people, not businesses.

BMW is the worst performer in this tier. Car enthusiasts follow BMW on Instagram because they like the photos, not because they run automotive businesses. Only 3% of BMW's followers even have a business account.

Tier 5: Celebrities (0.3-3%)

Don't bother.

Celebrity followers are fans, not businesses. Lisa from BLACKPINK has 100M+ followers, but scraping 2,000 of them gave us exactly 11 emails. K-pop fan accounts and personal profiles don't have contact info.

Hashtag scraping vs. follower scraping

One pattern jumped out from our data: hashtag scraping almost always beats follower scraping for email rates.

When you scrape a hashtag, you're getting people who actively post content under that topic. They're creators, businesses, and professionals. When you scrape followers, you get the audience, which includes a lot of lurkers and personal accounts.

Same niche, different approach:

• #biohacking hashtag: 45.3% email rate
• @escapadahealth_official followers (health/wellness): 17.3% email rate

Both target health and wellness. But the hashtag captures the active players in that space, while the follower list includes passive followers who might just be interested in wellness content.

What actually determines email rate?

Three things, in order of importance:

1. Professional account ratio. The single biggest predictor. Health hashtags have 85-94% professional accounts. Celebrity followers sit at 7-16%. Professionals set up business profiles with contact info. Regular users don't.

2. Business vs. creator split. Business accounts (actual companies) have higher email rates than creator accounts (influencers). Hashtags with 48% business accounts (#bpc157) outperform those with 7% (#gymrat), even in the same fitness niche.

3. Geographic concentration. Accounts with followers concentrated in Western markets (US, EU) tend to have higher email rates than those with followers from Southeast Asia or South America, where Instagram business features are used less.

The numbers you should actually care about

If you're doing outreach, here's what to expect per 10,000 accounts scraped:

How to pick the right target

1. Start with hashtags in your niche. They consistently deliver higher email rates than follower lists. If you're targeting fitness businesses, scrape #biohacking before you scrape a fitness influencer's followers.

1. Look for B2B accounts. If an account's followers are other businesses (marketing agencies, SaaS tools, professional networks), you'll get way more emails than scraping a consumer brand.

1. Niche down. #bpc157 (a specific peptide) gets 41% emails. #bodybuilding (generic) gets 33%. #gymrat (very generic) gets 25%. The more specific the topic, the more professional the audience.

1. Check the follower composition first. Use our trial (5,000 free) to test a target before committing to a large scrape. If the first 1,000 followers come back with 3% emails, the next 50,000 won't magically be different.

1. Combine sources. Scrape 3-4 related hashtags and 2-3 competitor follower lists, then deduplicate. You'll end up with a broader, more complete list than any single source can give you.

Try it yourself

HarvestMyData lets you scrape up to 5,000 followers for free. Pick a target in a high-email niche, run the trial, and see the actual numbers for your specific use case. The data in this post is real, but your results will vary based on exactly which account or hashtag you choose.